Unselfish one should strive be all the time. Society seems to push us to be greedy, self-serving people. Sure you see the occasional ad for this or that charity, but the music, television, movies, books, etc. do not encourage one to be unselfish in many ways. The simple life that my grandparents lived showed me the importance of being unselfish. They were generous and loving people. Being able to stop and help someone without thought of reciprocation or payment is a great feeling. Here’s hoping that we can encourage more people to be unselfish.